The retail environment has undergone a reshaping, because of the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These innovations are known as ‘third wave’ because they are riding the peak of cellular and online shopping. Actually, these disruptive systems are set to generate revolution in the retail sector. Amongst all these new tech price optimization software tendencies, image recognition has been mapped out as the emerging technology that has the potential to create the highest impact on sales.
With image reputation technology cellular apps, systems and other software can identify customers from their facial features. In fact, this technology can also be used to recognize different objects based on their features. Because of this the entire globe has become a shop home window for the buyers where they are able to find direct hyperlink from the images of products imprinted on a billboard or in periodicals acquiring them to the online site or physical area of a retailer. Consumers can have more personal knowledge with this technology as it allows systems and software program to react to an individual. This enables the buyers to get along with scan their desired products conveniently and quickly, which, help bridge the gap between on the web stores and physical shops. The technology enables the devices and/ or website to be intuitive plus they react in an engaging way with the consumers. Actually, image recognition technology has the potential to be an authentic driving push for the retail environment.
In conditions of product interaction, picture reorganization enables buyers to make visual searches for this products they select at their gadgets. They can enjoy a fully individualized mobile or online retail experience while near a device. This picture recognition technology actually helps it be easier for cellular and online customers to experience and connect to products. And all these can be carried out by just scanning the image on the smartphone or tablet. A number of brands are already by using this technology for their online and mobile consumers to make item searching even more interactive and faster. In general, most of such applications allow buyers to snap an image of the merchandise and search the e-commerce/ m-commerce listing so when the photo fits a similar product, the result is created to the consumers.
With such technologies retailers now have enormous opportunities; nevertheless, the benefits of these technology are yet to be realized completely. In line with the recent market developments the experts have got opined that around 12% consumers are likely to be using image reorganization technology by 2014. The retail sales too will be considerable up, thanks to these technologies. Image recognition technology also makes on the web transactions safer by enhancing the security perspective of on-line or mobile payme.